November 22, 2022

 Free is always good, right? After all, if you can get a steady flow of free traffic to your website, you'll pocket the cash you would have spent on paid marketing for your business and feel proud in the process. But as with everything else in life, you get what you pay for. The easiest way to explain that is with a simple comparison: the water hose versus the rain. Paid traffic is like a water hose. You have complete control over the direct ion it's pointed, the amount of water pouring from it, and how long you let the water flow. You can turn it on and off whenever you want. If you're getting more traffic than you need, with paid traffic, you can slow the flow. You have control of where it's going, how fast, and when it arrives. Organic traffic, on the other hand, is more like rain. You aren't sure when or if it will come, how consistent it will be, or how long it will last. Listen to the weather channel all you want. After all efforts are exhausted you will still have no control over the flow. With organic traffic, you can lose traffic if Google changes their algorithm. If a competitor has a huge launch, you could lose traffic to their attempt at bidding to conquest your brands name. You also have no control over where the traffic goes. Even simple things like changing the URL of your landing page can throw things into a tailspin that takes your web team weeks to figure out. You can enjoy all the control of paid traffic without it having to cost you anything. You do that by building customer funnels that reimburse your ad spend.